Hard & Soft Baits

Money Roll Flasher - 8-1/4" - Chrome ScaleGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light energy,...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Revolve Braid - 4 lb - Coastal Camo - 200 ydsSpecifically designed for finesse applications, Revolve is the pinnacle of innovation. Combining traditional Japanese craftsmanship with cutting-edge technology.Features:Pitch reduction achieves an ULTRA-FINE...

Fisherman's Tool ComboMust-have tool collection. A cherished gift for any angler.Super Line ScissorsSerrated cutting edge designed to grip and hold tough8-12" Fisherman's PliersCarbon steel constructionSplit shot crimperRapala lure tuning tool...

9" Super Stainless Steel Angled PliersFeatures:Stainless Steel constructionPrecision internal jaw spring automatically keeps jaws openGrooved nose tip for fast and easy de-hookingSide cutter is perfect for line and leadersRobust ergonomic comfort grip...

8" Super Stainless Steel PliersFeatures:Stainless Steel constructionPrecision internal jaw spring automatically keeps jaws openSide cutter is perfect for line and leadersRobust ergonomic comfort grip handlesBuilt-in lanyard attachment pointWARNING: This...

6" Super Stainless Steel PliersFeatures:Stainless Steel constructionPrecision internal jaw spring automatically keeps jaws openSide cutter is perfect for line and leadersRobust ergonomic comfort grip handlesBuilt-in lanyard attachment pointWARNING: This...

X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these...

X-Rap® Saltwater 5-1/2" - Hot HeadSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be...

X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be...

X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these...

X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be...

X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these...

X-Rap® Saltwater 4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast...

X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve...

X-Rap® Long Cast 5-1/2" - Blue MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve...

X-Rap® Long Cast 4-3/4" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve...

Sarda™ 22 - Wahoo UVBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots,...